“…ng how the communication would have been understood by a reasonable person, first impressions are important: Brain v Ingledew Brown Bennison and Garrett (No 3) [1997] FSR 511, 521.…”
“…lief: see McDonald’s Hamburgers Ltd v Burgerking (UK) Ltd [1987] FSR 112 at 118-119 (Fox LJ) and 121-122 (Kerr LJ), Brain v Ingledew Brown Bennison and Garrett [1997] FSR 511 at 527-528 (Laddie J) and Reed Executive plc v Reed Business Information Ltd [2004] EWCA Civ 159, [2004] RPC 40 at [162] (Jacob LJ). If the claimant has not ad…”