“… a trade mark depends on the promptitude with which it is vindicated”. As Jacob LJ explained in Phones 4u Ltd v Phone4u.co.uk Internet Ltd [2006] EWCA Civ 244, [2007] RPC 5 at [8], “[l]ike gardens trade mark cases always get worse with neglect – even if rights are not actually lost, delay is apt to turn what would be over in a few…”