“… Townend & Sons (Hull) Ltd [1979] AC 731 and Reckitt & Colman (cited above) and of the Supreme Court in Starbucks (UK) Ltd v British Sky Broadcasting Group plc [2015] UKSC 31, [2015] 1 WLR 2628, that a claim for passing off protects the “property in the business or goodwill likely to be injured by the misrepresentation” (Lord Parker…”
“…ll or reputation”, it is clear that goodwill is required and that mere reputation does not suffice: see Starbucks (UK) Ltd v British Sky Broadcasting Group plc [2015] UKSC 31, [2015] 1 WLR 2628. Thus the three core ingredients of the tort are (i) goodwill owned by the claimant, (ii) a misrepresentation by the defendant and (iii) con…”