“…ns, in particular that of guaranteeing the quality of the goods or services in question and those of communication, investment or advertising (see, inter alia, Case C-487/07 L’Oréal and Others [2009] ECR I-5185, paragraph 58, and Joined Cases C-236/08 to C-238/08 Google France and Google [2010] ECR I-2417, paragraph 77).…”
“…was a transfer of the image of the mark from the proprietor’s goods or services to the infringer’s goods or services. He relied on the statement of the CJEU in Case C-487/07 L’Oreal v Bellure [2010] Bus LR 303 (a case about comparisons made between perfume brands) at [41]:…”